Nourishing Gardens at Montréal’s Eaton Centre: Urban Farming for Community and Sustainability

The Montréal Eaton Centre, owned and managed by Ivanhoé Cambridge, is one of the city’s most visited shopping destinations. As more people seek out sustainable, socially responsible spaces, the Eaton Centre has an opportunity to set a new standard — integrating urban farming and indoor green spaces that nourish the community, support biodiversity, and align with Montréal’s sustainability goals.

Urban Agriculture in Montréal

Montréal is a leader in Canada’s urban agriculture movement. Across the city, rooftop farms, vertical gardens, and community plots are making fresh, local food more accessible while reducing the environmental footprint of food production (mtl.org). By adding nourishing gardens to the Eaton Centre, this iconic retail space could become a visible symbol of Montréal’s green transformation.

A Commitment to Community: Weekly Donations to Dans la rue

The weekly harvest from the Eaton Centre’s nourishing gardens would be donated to Dans la rue, a Montréal non-profit dedicated to helping homeless and at-risk youth (danslarue.org). This partnership ensures that fresh, healthy food reaches some of the city’s most vulnerable residents, creating a direct link between urban agriculture and social impact. It is a tangible example of how retail spaces can address environmental and community challenges together.

Synergy with Ivanhoé Cambridge’s ESG Commitments

Ivanhoé Cambridge integrates sustainability into its global real estate portfolio (ivanhoecambridge.com). Nourishing gardens at the Eaton Centre would support their ESG objectives by:

  • Reducing carbon emissions through hyper-local food production

  • Increasing biodiversity with pollinator-friendly crops

  • Offering public engagement programs that promote environmental education

Why It Matters for Shoppers and the City

Benefit Shopper Impact City Impact
Health & Wellness Access to fresh produce, cleaner air, and stress reduction Encourages healthy, sustainable lifestyles
Sustainability Transparent sourcing and reduced food miles Supports Montréal’s climate action goals Wired Big Data study
Community Engagement Hands-on workshops and events Strengthens local food systems and social services

A Model for Sustainable Retail

With its central location, high visitor volume, and strong brand reputation, the Montréal Eaton Centre is ideally positioned to become a Canadian leader in sustainable retail design. By incorporating nourishing gardens, Ivanhoé Cambridge can blend commerce, community, and environmental stewardship — while setting an example for shopping centres across the country.

The result is more than a retail upgrade. It’s a living, growing commitment to the people of Montréal and the planet we share.

Rose Fox

The Marketing Manager at MicroHabitat, driving brand growth through a passion for urban resilience, innovation, and streamlined business processes. She leads strategic communications that highlight the impact of ecological farming and inspire greener, more connected communities.

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