Why BREEAM is Gaining Traction in the USA
BREEAM (Building Research Establishment Environmental Assessment Method), the world’s leading sustainability certification, is gaining significant traction in the U.S. market. Originally established in the UK, BREEAM’s comprehensive approach to sustainability has made it an attractive certification for U.S. businesses looking to align with global standards.
Several key factors are driving this surge in the adoption of BREEAM in the U.S.:
1. Global Standardization
With U.S. companies expanding internationally, the need for consistent sustainability certifications is growing. BREEAM’s global recognition, spanning over 80 countries, makes it a valuable tool for organizations seeking standardization across their global operations. In 2024, the number of BREEAM-certified buildings in North America grew by 43%, indicating a rising demand for this internationally recognized certification (IREI)
2. Holistic Sustainability
BREEAM’s comprehensive approach, which evaluates energy, water use, materials, indoor environmental quality, and biodiversity, aligns with businesses’ broader environmental, social, and governance (ESG) goals. This holistic assessment makes BREEAM an appealing choice for U.S. companies seeking to address a wide range of sustainability issues (Business Wire)
3. Market Appeal
BREEAM-certified buildings often see higher occupancy rates and increased property value. In fact, properties with sustainability certifications, including BREEAM, tend to have lower operational costs, making them more attractive to investors. BREEAM is also helping to drive the U.S. green building market forward, with over 3,000 buildings certified in North America (IREI).
As sustainability becomes increasingly essential in the built environment, BREEAM’s growth in the U.S. reflects a broader trend towards adopting global green building standards. This shift not only enhances environmental performance but also supports market competitiveness in the evolving real estate landscape.
